History of Coca Cola Essay

Abtaboo the CompanyThe first signs of the Coca-Cola Company started out in Atlanta in 1886 when a pharmacist named John Pemberton developed a caramel colour carbonated drink and sampled it to customers. Soon after, the drink was for sale at five cents a glass, selling slightly nightspot glasses a twenty-four hour period in the local pharmacy. After Pembertons death in 1888, an Atlanta businessman named Asa Griggs Candler, secured the rights to Coca-Cola for a total of $2300 and it was at this time that Coca-Cola transformed from an invention into a business. over the next several years, through coupons, advertisement, and sampling, the demand for Coca-Cola continued to grow making it necessary to open syrup plants in Chicago, Dallas, and Los Angeles. In 1899, deuce lawyers secured the rights from Candler to sell Coca-Cola in portable bottle sized serving, as opposed to only being offered in the soda fountains. Not realizing the popularity bottles would have, Candler s aged the rights for just one dollar.Going into the refreshful century, Coca-Cola continued to see rapid growth moving into otherwise countries including Canada, Panama, Puerto Rico, France, and Cuba to name a few. From having just two bottlers in 1990, Coca-Cola had almost 1000 bottlers in 1920. Over the next twenty year, focus was on introducing the deglutition around the world with much success.After 70 years of success with Coca-Cola, the company began introducing other flavored beverages including Fanta, check mark, Fresca, and Sprite. The companys presence was growing more and more internationally in countries much(prenominal) as Cambodia, Turkey, and Paraguay. In1971, the company was selected to be the only company allowed to sell packaged cold drinks in The Peoples res publica of China.During the 1980s, Diet Coke was introduced and the company made an attempt at developing a new improve formula for Coca-Cola. While this had good test panel results, when the new formula was int roduced on the market, the public begged for the old formula to be reinstated. The public opinion eventually won and Coca-Cola Classic was back on the shelves. The 1990sbrought other new beverages to the line up including Dasani bottled water, Powerade sports drink, and Barqs root beer. The company continued to move into other countries including East Germany and India. By 1997, the company was up to over 1 billion servings of their product a day and continually growing. Coca-Cola started out as an experiment in a pharmacy selling just nine glasses a day and now has over 500 brands world wide selling over 1.7 billion servings per day. Even with the tough economy, Coca-Cola has continued its growth and remains to be a beverage that consumers get ahead for daily, not just in the United States, but all over the world.